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I may be wrong about my market guess, and I will be happy to hear their success if MC does well with this DTC venture, but I'm not optimistic about their chances.
I doubt it. Basically, at $20 per figure after shipping, these are the price of 3 anniversary figures. I can guarantee that any collector fairly new to Joe will gladly buy 3 figs at retail over 1 of these. That's just reality.
MC is going to take a bath on these. Honestly, I doubt MC will clearance them...at least for a while. Better to buy them at the con next year to save shipping. However, I can bet that a lot of speculators will try to buy these and resell. Those are the ones to hit as any auction with a low starting price will likely end well below the original cost of these figures.
I said it when MC announced these: these figures were better left on history's scrap heap. At $8 each they still don't measure up to the anniversary figures. At $20 each, they are laughable failures that will likely cost us either higher prices on Con items next year or fewer Con items in total since MC will have too much capital tied up in unmoving sets of these figs.