That's where the problem I think is at. Mattel has developed an art of writing off poor selling lines along with Barbie and Hot Wheels always being a cash cow. Even the Bratz lawsuit isn't that big of a blow to their pocket. With all of that, it hasn't really been much to hit them hard to say "hey you need to wise up and modernize. Even with He-Man, sure people think they're doing great, but it's still a poor effort for something that could sell a whole lot more.
I've pretty much come to the conclusion that I'm no longer going to buy items I really don't like. I bought some of the Superman stuff to "make it better" and I did so with several other Mattel made items. Most I never got around to. I just don't want to even get the stuff on clearance because in Mattel's eyes, it ends up being "maybe the price was too high" rather than "maybe the figures really do look as bad as people say".
According to the news headlines on MSN they (mattel) spent 400 million for the past 7 years on that lawsuit and lost and was ordered to pay MGA 88.5 million, their stock took a fall to 2.some odd cents a share, their sales have been down, investors are selling their stock, so things don't look good for them, they need a whole new outlook into the market and relook at their action figure lines if they want to stay afloat, they can't just rely on old Barbie, Toy Story, Cars and smaller lines, if they keep this up, they lose.
See my wants/needs list, if you can help.
I like her and your idea of adding the 3rd shade in her pants